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November 2009
Himango 3D Media Facade Fashion Show

Combination of Media Facades and Fashion,'HIMANGO' Fashion Show


Combination of Media Facades and Fashion, 'HIMANGO' Fashion Show

On November 27, 2009, fashion designer Lee Kwang-hee and d'strict staged a special fashion show at the grand ballroom of the Grand Hyatt Hotel. This unique show, titled 'Himango', combined Media Facades with fashion, marking a fresh debut for SEE A, d'strict's architectural display piece.

Himango was confidentely showed after the multitouch screen and remote interlocking system "Universal Frame" and the gesture-sensing holographic movie "Hyper Stage", the results of tireless research and development, were successfully utilized. Himango pocesses its deeper meaing in that the fashion show was for a charity helping out famine afflicting people in Africa.

'Himango' was conceived as a long-term solution for alleviating poverty in the most troubled regions of Africa. Not only do mango trees bear fruit twice a year, but they can grow in the most barren lands. Since learning of this unique property of mango trees while carrying out volunteer work in the Sudan, Lee Kwang-hee has been dedicated to spreading the word. This fashion show was part of Lee and d'strict's effort to participate in the movement.

Illusion artist Lee Eun-gyeol opened the show, while anchor man Kim Byeong-chan hosted it. A short video, which featured Lee's parents - who dedicated their lives to war orphans, and opened Deungdaewon - and Lee's trip to Sudan to continue his family tradition by planting mango trees, created an emotional ripple through the audience. In the 'Himango' visuals mango trees are seen growing from seeds into trees, filling the land with green as suffering fades away.

Instead of using screens images are projected onto actual buildings in what is referred to as an 'architectural display': the surface is scanned to create a 3D structure that is then used to create images that fit the canvas. The end result is a fascinating 4D space. Architectural display has garnered a lot of attention, sharing its attributes with Media Facade, a branch of public art. It can distort and create beautiful illusions without actually changing the shape of the surface, making it a far more advanced medium than that offered by the presentation of images via LED displays. The 'Himango' fashion show explored the limits of indoor Media Facade by recreating a moving wall that truned into little pieces, as if the stage itself was alive. Media Facade has been applied to many outdoor events such as those held at Seoul Square, but this was the first time in Korea that it was introduced on an indoor stage. It was also the first time that Architectural Projection Mapping was used in a fashion show, transcending the limitations of the LED display and marking another big step for the UX design industry.


A range of prominent figures took part in the event, including actresses Kim Hye-ja and Yun Yu-seon, photographer Kim Jung-man, and member of the National Congress Na Kyung-won of the Hanara Party. First Lady Kim Yoon-ok showed her support by sending contributions to the 'Himango' charity.

d'strict will play an active part in 'Himango' as a member of the incorporated association. Designer Lee Kwang-hee will head a panel of fourteen designers, including Jeong Il-seon, the CEO of Sodium Partners (brand design), Choi Si-young, the CEO of Living Axis (architectural design), An Dong-min, the CEO of Intergram (brand design), Choi Eun-seok, the CEO of d'strict (digital design), and Lee Na-mi of Baf Design (editorial design), all of whom will collaborate with d'strict, contributing their expertise.

d'strict is not only actively involved in R&D projects that generate profits – it is also focused on giving back to society by sending donations from all its staff members to various charities, running a free open class called UX Studio which introduces d'strict's R&D resources, supporting TEDx Seoul for the dissemination and sharing of valuable ideas, and starting the 'Himango' in a bid to help rescue Africa from poverty.

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