Innovation Lab is an organization of specialists committed to the development and commercialization of UX products. Each project of the lab consists of three stages each focusing on R&D activities, a test project in which the R&D results are used for the development products and solutions, and the final commercialization process. They also plays a leading role in the construction of the production process and management for the entire commercialization effort for the prototype products. All the 120 staff members of d’strict participate in all of these stages according to the Open Innvation system. Therefore, the UX products and solutions developed by Innovation Lab are analyzed on the basis of their innovativeness. The substructures in Innovation Lab, Prototype Product Group, Commercialized Product Group, Product Implementation Group, Tangible Media Group and UX Tech Group, are operated by a multi-disciplinary system optimized for the development of integrated products. With the system, the d’strict’s entire staff take the lead in the introduction of innovative products offering a landmark experience among the users. The results are open to the public both on (Universal Network Blog) and offline (UX Studio). If you are interested in a more active participation in the d’strict’s Open Innovation program Universal Network, please visit the UX Studio via the menu below.









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